‘Rashers’ is North America’s first bacon-only sandwich shop. It recently opened in Leslieville, a health and exercise-conscious…
Dove Men+Care – The Ultimate Gameday Changetable
Modern dads do more than they ever have. We wanted to celebrate and reward them when they least expected it – while on diaper duty. So we…
Dove Men+Care – ‘Man Maintenance’
Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based upon…
Scotiabank – Let the Saving Begin
In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people how…
Five Alive – Super Crazy Alive
Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it….
LeoBurnett.com
Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was head writer on the agency’s re-positioning and the…
Cogeco ‘Ninja’ TV spot
Fun spot designed to get existing customers to upgrade from standard def to HD using the price point as a portal that transforms the mundane into the…
Cogeco Everyday Heroes
Facebook application that allows people to nominate friends, family and folks in the community who help others, tag their location using the Google…