World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognize…
P&G – The Indoorsmen
Surviving Canada’s great outdoors in winter requires the right tools and know-how. For those who hibernate inside during those long winter…
The Cheerios Effect
Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they…
Rashers – Run the Pig
‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,…
O app
“O” is your connection to what’s near you, right now. This simple iOS app was concevied, developed and launched by my partner and I…
Nike – Find Your Run
The ask: Name and create the multi-city launch campaign for Nike’s new online running experience, focused on inviting non- and lapsed runners to…
Multi-Grain Cheerios: Dietainment
Lose weight fast. Celebrity hot body secrets. Are you ready for bikini season? Young girls are being exposed to unhealthy diet messages disguised as…
Scotiabank – Let the Saving Begin
In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people how…