Profile & Awards

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I am a fully integrated creative leader, teacher, thinker, writer and maker who is equally at home guiding teams across all disciplines and mediums, from integrated brand campaigns to digital product builds. With close to 20 years experience in the digital space, I oversee all creative at MXTP following an idea-centred, process-driven approach to transform brands for the future, while fostering a creative culture that leads to breakthrough work.

I have successfully delivered award-winning interactive, mass and CRM solutions for global brands including Unilever, P&G, Scotiabank, Nike, General Mills, TELUS, Coca Cola and American Express, while at some of Canada’s top agencies including Cossette, Leo Burnett and OgilvyOne.

My work has been recognized in Canada, including on CBC’s Age of Persuasion, and internationally at the Webbys (where I’m also fortunate to be a judge) as well as shortlisting for Cyber at Cannes and One Show Interactive Awards.


• Cannes Lions Cyber Finalist for
• Merit at One Show Interactive Awards for Ultimate Gameday Changetable
• Gold Atomic Social award for ‘Tags with Impact’
• Honourable Mention at Strategy Magazine 2013 Digital Agency of the Year (1st time ever in the top 10)
• Silver at Marketing Awards for Integrated Campaign ‘The Cheerios Effect’
• Bronze at Marketing Awards for Digital, Websites/Microsites ‘The Cheerios Effect Story Generator’
• Webby Honoree – Integrated Mobile Experience – Rashers ‘Run the Pig’
• Webby Honoree – Advertising & Media – Cheerios Effect
• Gold for Digital Integrated Campaign at ADCCs for
• 2 bronze for Ultimate Gameday Changetable at ADCCs (Media Innovation, Ambient)
• 2 bronze for Rashers ‘Run the Pig’ at ADCCs (Media Innovation, Mobile)
• Silver for Integrated at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Silver for Community Engagement at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Silver for Advertising – Consumer Products at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Bronze for Digital at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Gold for Community Engagement at Canadian Marketing Awards for Scotiabank ‘Let the Saving Begin’
• Silver for Digital at Canadian Marketing Awards for Scotiabank ‘Let the Saving Begin’
• Silver for Digital at Canadian Marketing Awards for Toronto Tourism ‘Where the Spirit of the Season Begins’
• Silver for Digital at Canadian Marketing Awards for James Ready Beer
• Bronze at Cassies for Dove Men+Care ‘Made for Men’
• Bronze for Promo/Activation at Caples for ‘Run for Rashers’
• Silver for Integrated at Echo Awards for Dove Men+Care ‘Made for Men’
• Eurobest Interactive Shortlist for
• Epica Awards Interactive Bronze for
• 3x Applied Arts Winner for Ultimate Gameday Changetable
• Applied Arts Interactive Winner for Ultimate Gameday Changetable
• Applied Arts Interactive Winner for ‘Run for Rashers’
• Applied Arts Winner for Dove Men+Care integrated campaign
• Applied Arts Winner for UPS ‘Tartan Box’ print
• Applied Arts Interactive Awards Winner for
• Applied Arts Interactive Awards Winner for
• Applied Arts Interactive Awards Winner for The Score – Stop Sportism
• Applied Arts Interactive Awards Winner for

Professional Experience

June 2018 – Present MXTP
Executive Creative Director

September 2018 – Present
Digital Writing, Collaboration Instructor at Centennial Story Arts Center

Jan 2017 – June 2018 KBS
Creative Director

Clients: Chuch & Dwight, PC Mobile, Steamwhistle and McCain
• Instrumental in guiding creative from strategy to concept to execution across all disciplines
• Cultivate strong client relationships through insightful, innovative work
• A driven leader inspired to motivate and mentor others to produce the best work of their careers

2015 – 2017 TAXI and HUGE
Freelance Writer / Creative Director

Clients: Nike, TELUS, Pfizer, Astro
• Hands-on player-coach at HUGE for the launch of Nike’s upcoming team-running mobile app and TELUS B2B website, as well as leading TV-centered campaigns at TAXI

2014 – 2015 Cossette
Associate Creative Director

Clients: P&G, General Mills, McDonald’s, TELUS, Bayer
• Managed multi-disciplinary teams to deliver innovative digital, mass and CRM campaigns for multiple brands, including Cheerios Effect, Dietainment, and P&G Indoorsmen
• Responsible for the growth and development of 6 direct reports
• Launched my first mobile app ‘O’ through Cossette Labs
• Member of a small senior team on numerous successful business pitches, including Bayer and BMW

2011 – 2014 OgilvyOne
Associate Creative Director

Clients: Unilever, American Express, Cogeco
• Responsible for creative oversight of agency’s biggest brands delivering breakthrough work across digital, TV, radio and DM
• Member of leadership team that helped propel the agency to runner-up at Strategy’s Agency of the Year for the first time ever

2008 – 2011 Mighty Digital / Bensimon Byrne
Sr. Digital Copywriter

Clients: Scotiabank, Hyundai, Microsoft, Wind Mobile
• Digital lead on Scotiabank, winning numerous accolades nationally for breakthrough financial work
• Featured on CBC’s Age of Persuasion for ‘Worst Parking Job Ever’ viral video

2006 – 2008 Arc Worldwide / Leo Burnett
Sr. Digital Copywriter

• Working directly with the global CCO Mark Tutssel, lead writer on the new global website
• Shortlisted for Cannes Cyber Lion in first year in the industry

2004 – 2006 Yahoo! Inc.
Front Page Editor

• Produced and managed editorial and marketing content for premium portal for 1.5 million unique users.
• Cover breaking news with up-to-the-minute content 24/7/365.
• Achieved 11% average click-through rate – highest on worldwide Yahoo! network.

2002 – 2004 Rogers Communications
Content Producer/Flash Designer for Rogers Hi-Speed Internet
Flash designer and columnist for the Geek Report and Game Guru, covering the latest in the tech and gaming industries.

1999 – 2001 Teaching Overseas
English teacher in Kumagaya, Japan & Istanbul, Turkey.


Agile Practices in Project Management 2018-
University of Toronto

Humber College 2001-2002
Interactive Multimedia Post-Graduate Diploma

Wilfrid Laurier University 1995-1999
BA Communication Studies

Mobile: 416 720 0067

World Vision – Tags with Impact

World Vision – Tags with Impact

World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognize…

P&G – The Indoorsmen

P&G – The Indoorsmen

Surviving Canada’s great outdoors in winter requires the right tools and know-how. For those who hibernate inside during those long winter…

The Cheerios Effect

The Cheerios Effect

Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they…

Rashers – Run the Pig

Rashers – Run the Pig

‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,…

O app

O app

“O” is your connection to what’s near you, right now. This simple iOS app was concevied, developed and launched by my partner and I…

Nike – Find Your Run

Nike – Find Your Run

The ask: Name and create the multi-city launch campaign for Nike’s new online running experience, focused on inviting non- and lapsed runners to…

Multi-Grain Cheerios: Dietainment

Multi-Grain Cheerios: Dietainment

Lose weight fast. Celebrity hot body secrets. Are you ready for bikini season? Young girls are being exposed to unhealthy diet messages disguised as…

Scotiabank – Let the Saving Begin

Scotiabank – Let the Saving Begin

In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people how…