Profile & Awards

 

I am a first-generation digital native with the ability to balance the art of traditional creative ideas with a thorough understanding of the interactive space.

Shaped in the early days of the web, I have an innate understanding of the online consumer, the ever-expanding digital landscape and the roles of brands within it.

I am a conceptual storyteller who understands not only how to fuse engaging narratives with intuitive functionality, but as a true hybrid thinker, to express ideas beyond the world of 1s and 0s, no matter the medium.

My passion and curiosity is for big digital and integrated thinking that rewards, captivates and fascinates. My goal is to create generous brand experiences that deliver real utility and to make people’s lives better.

I have an insatiable appetite to do great work. I enjoy helping others hone their craft. I am versatile and resourceful, with the ability to make something great out of next to nothing.


The awards I’ve won:

• Cannes Lions Cyber Finalist for SuperCrazyAlive.com
• Merit at One Show Interactive Awards for Ultimate Gameday Changetable
• Honourable Mention at Strategy Magazine 2013 Digital Agency of the Year (1st time ever in the top 10)
• Silver at Marketing Awards for Integrated Campaign ‘The Cheerios Effect’
• Bronze at Marketing Awards for Digital, Websites/Microsites ‘The Cheerios Effect Story Generator’
• Webby Honoree – Integrated Mobile Experience – Rashers ‘Run the Pig’
• Webby Honoree – Advertising & Media – Cheerios Effect
• Gold for Digital Integrated Campaign at ADCCs for SuperCrazyAlive.com
• 2 bronze for Ultimate Gameday Changetable at ADCCs (Media Innovation, Ambient)
• 2 bronze for Rashers ‘Run the Pig’ at ADCCs (Media Innovation, Mobile)
• Silver for Integrated at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Silver for Community Engagement at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Silver for Advertising – Consumer Products at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Bronze for Digital at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Gold for Community Engagement at Canadian Marketing Awards for Scotiabank ‘Let the Saving Begin’
• Silver for Digital at Canadian Marketing Awards for Scotiabank ‘Let the Saving Begin’
• Silver for Digital at Canadian Marketing Awards for Toronto Tourism ‘Where the Spirit of the Season Begins’
• Silver for Digital at Canadian Marketing Awards for James Ready Beer
• Bronze at Cassies for Dove Men+Care ‘Made for Men’
• Bronze for Promo/Activation at Caples for ‘Run for Rashers’
• Silver for Integrated at Echo Awards for Dove Men+Care ‘Made for Men’
• Eurobest Interactive Shortlist for LeoBurnett.com
• Epica Awards Interactive Bronze for LeoBurnett.com
• 3x Applied Arts Winner for Ultimate Gameday Changetable
• Applied Arts Interactive Winner for Ultimate Gameday Changetable
• Applied Arts Interactive Winner for ‘Run for Rashers’
• Applied Arts Winner for Dove Men+Care integrated campaign
• Applied Arts Winner for UPS ‘Tartan Box’ print
• Applied Arts Interactive Awards Winner for JamesReady.com
• Applied Arts Interactive Awards Winner for LeoBurnett.com
• Applied Arts Interactive Awards Winner for The Score – Stop Sportism
• Applied Arts Interactive Awards Winner for LeoBurnett.com


Professional Experience

Jan 2017 – Present KBS+
Creative Director

2016 – 2017 HUGE Inc.
Freelance writer on Nike and TELUS

2015 – 2016 TAXI
Associate Creative Director
• Player/Coach on Pfizer, Astro and Canadian Tire

2014 – 2015 Cossette
Associate Creative Director
• Creative director on BLACKS, Bayer and national copy lead for Telus digital & CRM work.
• Contributed ideas and oversaw work on behalf of the Sick Kids Foundation, General Mills, Great West Life and Hydro One.
• Creative leader and manager with 6 direct reports.

2011 – 2014 OgilvyOne
Associate Creative Director
• Oversee teams and all digital and mass work for Cogeco and Heart & Stroke foundation, the agency’s two largest clients.
• Also worked on Unilever (Dove, Dove Men+Care, Klondike, Ben & Jerry’s Ice Cream), American Express, Cadbury, UPS, Tim Hortons, Cogeco and Moneris.

2008 – 2011 Mighty Digital / Bensimon Byrne
Sr. Digital Copywriter
Microsoft, Scotiabank, Hyundai, Loblaws, Joe Fresh, Ministry of Health, Wind Mobile

2008 – 2009 Toronto Life Magazine
Freelance writer

2006 – 2008 Arc Worldwide / Leo Burnett
Sr. Digital Copywriter
Coca-Cola, Visa, Kellogg’s, ConAgra Foods, Toronto Tourism, Moosehead Beer, James Ready Beer

2004 – 2006 Yahoo! Inc.
Front Page Editor

2002 – 2004 Rogers Communications
Content Producer/Designer for Rogers Hi-Speed Internet

1999 – 2001 Teaching Overseas
English teacher in Kumagaya, Japan & Istanbul, Turkey.


Education

Humber College 2001-2002
Interactive Multimedia Post-Graduate Diploma

Wilfrid Laurier University 1995-1999
BA Communication Studies


LinkedIn
Twitter
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Email: gregshortall@gmail.com
Mobile: 416 720 0067

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