Thanks for visiting my personal portfolio site. For my team’s most recent work, please visit my agency site at MXTP.ca.
I am a fully integrated creative leader, teacher, thinker, writer and maker who is equally at home guiding teams across all disciplines and mediums, from integrated brand campaigns to digital product builds. With close to 20 years experience in the digital space, I oversee all creative at MXTP following an idea-centred, process-driven approach to transform brands for the future, while fostering a creative culture that leads to breakthrough work.
I have successfully delivered award-winning interactive, mass and CRM solutions for global brands including Unilever, P&G, Scotiabank, Nike, General Mills, TELUS, Coca Cola and American Express, while at some of Canada’s top agencies including Cossette, Leo Burnett and OgilvyOne.
My work has been recognized in Canada, including on CBC’s Age of Persuasion, and internationally at the Webbys (where I’m also fortunate to be a judge) as well as shortlisting for Cyber at Cannes and One Show Interactive Awards.
Awards:
• Cannes Lions Cyber Finalist for SuperCrazyAlive.com
• Merit at One Show Interactive Awards for Ultimate Gameday Changetable
• Gold Atomic Social award for ‘Tags with Impact’
• Honourable Mention at Strategy Magazine 2013 Digital Agency of the Year (1st time ever in the top 10)
• Silver at Marketing Awards for Integrated Campaign ‘The Cheerios Effect’
• Bronze at Marketing Awards for Digital, Websites/Microsites ‘The Cheerios Effect Story Generator’
• Webby Honoree – Integrated Mobile Experience – Rashers ‘Run the Pig’
• Webby Honoree – Advertising & Media – Cheerios Effect
• Gold for Digital Integrated Campaign at ADCCs for SuperCrazyAlive.com
• 2 bronze for Ultimate Gameday Changetable at ADCCs (Media Innovation, Ambient)
• 2 bronze for Rashers ‘Run the Pig’ at ADCCs (Media Innovation, Mobile)
• Silver for Integrated at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Silver for Community Engagement at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Silver for Advertising – Consumer Products at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Bronze for Digital at Canadian Marketing Awards for Dove Men+Care ‘Made for Men’
• Gold for Community Engagement at Canadian Marketing Awards for Scotiabank ‘Let the Saving Begin’
• Silver for Digital at Canadian Marketing Awards for Scotiabank ‘Let the Saving Begin’
• Silver for Digital at Canadian Marketing Awards for Toronto Tourism ‘Where the Spirit of the Season Begins’
• Silver for Digital at Canadian Marketing Awards for James Ready Beer
• Bronze at Cassies for Dove Men+Care ‘Made for Men’
• Bronze for Promo/Activation at Caples for ‘Run for Rashers’
• Silver for Integrated at Echo Awards for Dove Men+Care ‘Made for Men’
• Eurobest Interactive Shortlist for LeoBurnett.com
• Epica Awards Interactive Bronze for LeoBurnett.com
• 3x Applied Arts Winner for Ultimate Gameday Changetable
• Applied Arts Interactive Winner for Ultimate Gameday Changetable
• Applied Arts Interactive Winner for ‘Run for Rashers’
• Applied Arts Winner for Dove Men+Care integrated campaign
• Applied Arts Winner for UPS ‘Tartan Box’ print
• Applied Arts Interactive Awards Winner for JamesReady.com
• Applied Arts Interactive Awards Winner for LeoBurnett.com
• Applied Arts Interactive Awards Winner for The Score – Stop Sportism
• Applied Arts Interactive Awards Winner for LeoBurnett.com
Professional Experience
June 2018 – Present MXTP
Executive Creative Director
September 2018 – Present
Digital Writing, Collaboration Instructor at Centennial Story Arts Center
Jan 2017 – June 2018 KBS
Creative Director
Clients: Chuch & Dwight, PC Mobile, Steamwhistle and McCain
• Instrumental in guiding creative from strategy to concept to execution across all disciplines
• Cultivate strong client relationships through insightful, innovative work
• A driven leader inspired to motivate and mentor others to produce the best work of their careers
2015 – 2017 TAXI and HUGE
Freelance Writer / Creative Director
Clients: Nike, TELUS, Pfizer, Astro
• Hands-on player-coach at HUGE for the launch of Nike’s upcoming team-running mobile app and TELUS B2B website, as well as leading TV-centered campaigns at TAXI
2014 – 2015 Cossette
Associate Creative Director
Clients: P&G, General Mills, McDonald’s, TELUS, Bayer
• Managed multi-disciplinary teams to deliver innovative digital, mass and CRM campaigns for multiple brands, including Cheerios Effect, Dietainment, and P&G Indoorsmen
• Responsible for the growth and development of 6 direct reports
• Launched my first mobile app ‘O’ through Cossette Labs
• Member of a small senior team on numerous successful business pitches, including Bayer and BMW
2011 – 2014 OgilvyOne
Associate Creative Director
Clients: Unilever, American Express, Cogeco
• Responsible for creative oversight of agency’s biggest brands delivering breakthrough work across digital, TV, radio and DM
• Member of leadership team that helped propel the agency to runner-up at Strategy’s Agency of the Year for the first time ever
2008 – 2011 Mighty Digital / Bensimon Byrne
Sr. Digital Copywriter
Clients: Scotiabank, Hyundai, Microsoft, Wind Mobile
• Digital lead on Scotiabank, winning numerous accolades nationally for breakthrough financial work
• Featured on CBC’s Age of Persuasion for ‘Worst Parking Job Ever’ viral video
2006 – 2008 Arc Worldwide / Leo Burnett
Sr. Digital Copywriter
• Working directly with the global CCO Mark Tutssel, lead writer on the new global LeoBurnett.com website
• Shortlisted for Cannes Cyber Lion in first year in the industry
2004 – 2006 Yahoo! Inc.
Front Page Editor
• Produced and managed editorial and marketing content for premium portal for 1.5 million unique users.
• Cover breaking news with up-to-the-minute content 24/7/365.
• Achieved 11% average click-through rate – highest on worldwide Yahoo! network.
2002 – 2004 Rogers Communications
Content Producer/Flash Designer for Rogers Hi-Speed Internet
Flash designer and columnist for the Geek Report and Game Guru, covering the latest in the tech and gaming industries.
1999 – 2001 Teaching Overseas
English teacher in Kumagaya, Japan & Istanbul, Turkey.
Education
Agile Practices in Project Management 2018-
University of Toronto
Humber College 2001-2002
Interactive Multimedia Post-Graduate Diploma
Wilfrid Laurier University 1995-1999
BA Communication Studies
LinkedIn
Twitter
Instagram
Email: gregshortall@gmail.com
Mobile: 416 720 0067
