Profile & Awards

  I am a fully integrated, media neutral creative leader, thinker and maker who is equally at home guiding teams across all disciplines and mediums,Continue Reading

MediaSmarts – Cyberbullying

MediaSmarts – Cyberbullying

Insight: Today kids can be bullied from anywhere via their mobile devices. This was a proactive idea that we brought to MediaSmarts to help combat…

Dove Men+Care – The Ultimate Gameday Changetable

Dove Men+Care – The Ultimate Gameday Changetable

Modern dads do more than they ever have. Problem is, the world hasn’t always kept up. Case in point: Baby changetables are nowhere to be found…

Five Alive – Super Crazy Alive

Five Alive – Super Crazy Alive

Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it….

LeoBurnett.com

LeoBurnett.com

Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioning…

Klondike – Scorytime

Klondike – Scorytime

To promote the launch of Klondike’s new ice cream puck to hockey-loving Canadian dads, we came up with “Scorytime” – an…

Dove Men+Care – ‘Man Maintenance’

Dove Men+Care – ‘Man Maintenance’

Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based upon…

Cogeco – ‘We Take Care’ TV spot

Cogeco – ‘We Take Care’ TV spot

A futuristic factory is the setting for this small-budget home phone spot built around the idea that ‘we take care with every word you…

UPS – Tartan Box Print

UPS – Tartan Box Print

Promoting the arrival of UPS in Nova Scotia we wrapped a real package in the traditional Scottish tartan pattern and photographed it.