I am a fully integrated creative director, writer and teacher who believes in the power of creativity to transform business, and make the… Continue Reading
Rashers – Run the Pig
‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,…
Nike – Find Your Run
The ask: Name and create the multi-city launch campaign for Nike’s new online running experience, focused on inviting non- and lapsed runners to…
Scotiabank – Let the Saving Begin
In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people how…
MediaSmarts – Cyberbullying
Insight: Today kids can be bullied from anywhere via their mobile devices. This was a proactive idea that we brought to MediaSmarts to help combat…
YOP Fuels ______
Though most people don’t yet realize it, Gen Z might be the most capable generation yet. They truly believe they can make a difference in this…
Dove Men+Care – The Ultimate Gameday Changetable
Modern dads do more than they ever have. Problem is, the world hasn’t always kept up. Case in point: Baby changetables are nowhere to be found…
Five Alive – Super Crazy Alive
Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it….
LeoBurnett.com
Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioning…