Profile & Awards

  I am a first-generation digital native with the ability to balance the art of traditional creative ideas with a thorough understanding of theContinue Reading

YOP Fuels ______

YOP Fuels ______

Though most people don’t yet realize it, Gen Z might be the most capable generation yet. They truly believe they can make a difference in this…

Dove Men+Care – The Ultimate Gameday Changetable

Dove Men+Care – The Ultimate Gameday Changetable

Modern dads do more than they ever have. Problem is, the world hasn’t always kept up. Case in point: Baby changetables are nowhere to be found…

Five Alive – Super Crazy Alive

Five Alive – Super Crazy Alive

Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it….

LeoBurnett.com

LeoBurnett.com

Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioning…

Klondike – Scorytime

Klondike – Scorytime

To promote the launch of Klondike’s new ice cream puck to hockey-loving Canadian dads, we came up with “Scorytime” – an…

Dove Men+Care – ‘Man Maintenance’

Dove Men+Care – ‘Man Maintenance’

Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based upon…

Cogeco – ‘We Take Care’ TV spot

Cogeco – ‘We Take Care’ TV spot

A futuristic factory is the setting for this small-budget home phone spot built around the idea that ‘we take care with every word you…

Dove Men+Care – ‘Made for Men’

Dove Men+Care – ‘Made for Men’

This was a major integrated campaign that included TV, out-of-home, digital, social, PR and live activations tied together and driving to content via…