Author Archives: Greg

Tide – The Indoorsmen

Tide – The Indoorsmen

Surviving Canada’s great outdoors in winter requires the right tools and know-how. For those who hibernate inside during those long winterContinue Reading

Rashers – Run the Pig

Rashers – Run the Pig

‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,Continue Reading

The Cheerios Effect

The Cheerios Effect

Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way theyContinue Reading

O app

O app

“O” is your connection to what’s near you, right now. This simple iOS app was concevied, developed and launched by my partner and IContinue Reading

Multi-Grain Cheerios: Dietainment

Multi-Grain Cheerios: Dietainment

Lose weight fast. Celebrity hot body secrets. Are you ready for bikini season? Young girls are being exposed to unhealthy diet messages disguised asContinue Reading

Bayer – This is Diabetes

Bayer – This is Diabetes

We all know someone who’s affected by diabetes. Yet despite its prevalence, the misunderstanding and stigma remains that people develop diabetes dueContinue Reading

Scotiabank – Let the Saving Begin

Scotiabank – Let the Saving Begin

In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people howContinue Reading

MediaSmarts – Cyberbullying

MediaSmarts – Cyberbullying

Insight: Today kids can be bullied from anywhere via their mobile devices. This was a proactive idea that we brought to MediaSmarts to help combatContinue Reading

YOP Fuels ______

YOP Fuels ______

Though most people don’t yet realize it, Gen Z might be the most capable generation yet. They truly believe they can make a difference in thisContinue Reading

Such Currency! Dogecoin and the Hyper-Targetting Cryptos

Such Currency! Dogecoin and the Hyper-Targetting Cryptos

Anyone who’s had to forage between the couch cushions for change to pay the pizza guy knows that the way we pay matters. But the notion that it’sContinue Reading