Author Archives: Greg

World Vision – Tags with Impact

World Vision – Tags with Impact

World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognizeContinue Reading

P&G – The Indoorsmen

P&G – The Indoorsmen

Surviving Canada’s great outdoors in winter requires the right tools and know-how. For those who hibernate inside during those long winterContinue Reading

Rashers – Run the Pig

Rashers – Run the Pig

‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,Continue Reading

Nike – Find Your Run

Nike – Find Your Run

The ask: Name and create the multi-city launch campaign for Nike’s new online running experience, focused on inviting non- and lapsed runners toContinue Reading

The Cheerios Effect

The Cheerios Effect

Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way theyContinue Reading

O app

O app

“O” is your connection to what’s near you, right now. This simple iOS app was concevied, developed and launched by my partner and IContinue Reading

Multi-Grain Cheerios: Dietainment

Multi-Grain Cheerios: Dietainment

Lose weight fast. Celebrity hot body secrets. Are you ready for bikini season? Young girls are being exposed to unhealthy diet messages disguised asContinue Reading

Bayer – This is Diabetes

Bayer – This is Diabetes

We all know someone who’s affected by diabetes. Yet despite its prevalence, the stigma remains that people develop diabetes due to an unhealthyContinue Reading

MediaSmarts – Cyberbullying

MediaSmarts – Cyberbullying

Insight: Today kids can be bullied from anywhere via their mobile devices. This was a proactive idea that we brought to MediaSmarts to help combatContinue Reading

Such Currency! Dogecoin and the Hyper-Targetting Cryptos

Such Currency! Dogecoin and the Hyper-Targetting Cryptos

Anyone who’s had to forage between the couch cushions for change to pay the pizza guy knows that the way we pay matters. But the notion that it’sContinue Reading