World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognize… Continue Reading
Author Archives: Greg
P&G – The Indoorsmen
Surviving Canada’s great outdoors in winter requires the right tools and know-how. For those who hibernate inside during those long winter… Continue Reading
The Cheerios Effect
Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they… Continue Reading
Rashers – Run the Pig
‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,… Continue Reading
O app
“O” is your connection to what’s near you, right now. This simple iOS app was concevied, developed and launched by my partner and I… Continue Reading
Nike – Find Your Run
The ask: Name and create the multi-city launch campaign for Nike’s new online running experience, focused on inviting non- and lapsed runners to… Continue Reading
Multi-Grain Cheerios: Dietainment
Lose weight fast. Celebrity hot body secrets. Are you ready for bikini season? Young girls are being exposed to unhealthy diet messages disguised as… Continue Reading
Scotiabank – Let the Saving Begin
In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people how… Continue Reading
MediaSmarts – Cyberbullying
Insight: Today kids can be bullied from anywhere via their mobile devices. This was a proactive idea that we brought to MediaSmarts to help combat… Continue Reading
YOP Fuels ______
Though most people don’t yet realize it, Gen Z might be the most capable generation yet. They truly believe they can make a difference in this… Continue Reading