Author Archives: Greg

Bayer – Powered by Accuracy

Bayer – Powered by Accuracy

Whether directly or indirectly, we all know someone who’s affected by the diabetes. Despite its prevalence, diabetes is still highly misunderstoodContinue Reading

Such Currency! Dogecoin and the Hyper-Targetting Cryptos

Such Currency! Dogecoin and the Hyper-Targetting Cryptos

Anyone who’s had to forage between the couch cushions for change to pay the pizza guy knows that the way we pay matters. But the notion that it’sContinue Reading

Maple Moose and the Arcane Art of Naming

Maple Moose and the Arcane Art of Naming

Chefs, they say, hate to cook in their free time. You do something all day and night for other people, the last thing you want to do is that sameContinue Reading

iOS 7 and the timely death of ‘skeuomorphism’

iOS 7 and the timely death of ‘skeuomorphism’

If you share a fear of finding yourself at a cocktail party in a sparsely decorated, exposed brick loftspace surrounded by bearded and bespectacledContinue Reading

Google Glass to remain squeaky clean

Google Glass to remain squeaky clean

Google Glass is a fascinating, absolutely game-changing piece of technology that promises to alter the way people interact with eachother, theContinue Reading

Teens hate Facebook but can’t leave

Teens hate Facebook but can’t leave

According to a new Pew report, teenagers hate Facebook — and yet, they’re not leaving. In fact, usage among teens is on the rise. So why theContinue Reading

Dove Men+Care – The Ultimate Gameday Changetable

Dove Men+Care – The Ultimate Gameday Changetable

Modern dads do more than they ever have. Problem is, the world hasn’t always kept up. Case in point: Baby changetables are nowhere to be foundContinue Reading

Five Alive – Super Crazy Alive

Five Alive – Super Crazy Alive

Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it.Continue Reading

LeoBurnett.com

LeoBurnett.com

Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioningContinue Reading

Dove Men+Care – ‘Man Maintenance’

Dove Men+Care – ‘Man Maintenance’

Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based uponContinue Reading