Bayer – This is Diabetes

We all know someone who’s affected by diabetes. Yet despite its prevalence, the stigma remains that people develop diabetes due to an unhealthy lifestyle.

Our aim was to create an anthemic campaign that corrects the inaccurate beliefs about diabetes and showcases that no matter who you are, with Bayer’s remarkable accuracy, you can still accomplish exceptional things.

After only two weeks, the campaign already earned press and celebrity support – including from Mark Wahlberg who − unprompted − called upon all his followers to support and take part in the campaign.

02-min
01a-min
05-min 08-min

Sorry, comments are closed for this post.

World Vision – Tags with Impact

World Vision – Tags with Impact

World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognize…

P&G – The Indoorsmen

P&G – The Indoorsmen

Surviving Canada’s great outdoors in winter requires the right tools and know-how. For those who hibernate inside during those long winter…

Rashers – Run the Pig

Rashers – Run the Pig

‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,…

The Cheerios Effect

The Cheerios Effect

Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they…

O app

O app

“O” is your connection to what’s near you, right now. This simple iOS app was concevied, developed and launched by my partner and I…

Multi-Grain Cheerios: Dietainment

Multi-Grain Cheerios: Dietainment

Lose weight fast. Celebrity hot body secrets. Are you ready for bikini season? Young girls are being exposed to unhealthy diet messages disguised as…

Bayer – This is Diabetes

Bayer – This is Diabetes

We all know someone who’s affected by diabetes. Yet despite its prevalence, the stigma remains that people develop diabetes due to an unhealthy…

Scotiabank – Let the Saving Begin

Scotiabank – Let the Saving Begin

In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people how…

MediaSmarts – Cyberbullying

MediaSmarts – Cyberbullying

Insight: Today kids can be bullied from anywhere via their mobile devices. This was a proactive idea that we brought to MediaSmarts to help combat…

Such Currency! Dogecoin and the Hyper-Targetting Cryptos

Such Currency! Dogecoin and the Hyper-Targetting Cryptos

Anyone who’s had to forage between the couch cushions for change to pay the pizza guy knows that the way we pay matters. But the notion that it’s…