Bayer – This is Diabetes

We all know someone who’s affected by diabetes. Yet despite its prevalence, the misunderstanding and stigma remains that people develop diabetes due to an unhealthy lifestyle and are somehow unable to live a normal life.

Our aim was to create an anthemic campaign that corrects the inaccurate beliefs about diabetes and showcases that no matter who you are, with Bayer’s remarkable accuracy, you can still accomplish exceptional things.

After only two weeks, the campaign already earned celebrity and press support – including Mark Wahlberg who − unprompted − called upon all his followers to support and take part in the campaign.

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