Bayer – Powered by Accuracy

Whether directly or indirectly, we all know someone who’s affected by the diabetes. Despite its prevalence, diabetes is still highly misunderstood and carries stigma.

Our aim was to create an anthemic campaign that speaks to inaccurate assumptions about diabetes and showcases that no matter who you are, with Bayer’s remarkable accuracy, you can still accomplish exceptional things.

After only two weeks, the campaign already earned celebrity and press support – including Mark Wahlberg.

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