Category Archives: All

Highlights of Recent Work

Highlights of Recent Work

A glimpse of my work over the past five years as ECD providing the overall vision, creative oversight and in many cases as lead copywriter on projectsContinue Reading

Casper – Sleep Better Hockey Harder

Casper – Sleep Better Hockey Harder

Casper was founded on a daring proposition: buy a bed without ever having touched it. However the company with aspirations of becoming ‘the Nike ofContinue Reading

Toronto Film School – Create Your Own Story

Toronto Film School – Create Your Own Story

It’s an exciting time to be creative in Toronto. Along with big budget movie makers, Netflix, Apple, Disney and HBO have all recently flocked here,Continue Reading

Deeptruth

Deeptruth

When Stalin orchestrated the Holodomor genocide in Ukraine by taking all food from the country leaving millions to starve, he used media manipulationContinue Reading

Boston Pizza – #BPMassageBib

Boston Pizza – #BPMassageBib

Eastern Conference Finals Game 4. Raptors are down, the entire nation is on the edge of its seat. It was then that team ambassador and rap superstarContinue Reading

Bayer – Powered by Accuracy

Bayer – Powered by Accuracy

We all know someone who’s affected by diabetes. Yet despite its prevalence, the stigma remains that people develop diabetes due to an unhealthyContinue Reading

World Vision – Tags with Impact

World Vision – Tags with Impact

World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognizeContinue Reading

The Cheerios Effect

The Cheerios Effect

Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way theyContinue Reading

Rashers – Run the Pig

Rashers – Run the Pig

‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,Continue Reading

Nike – Find Your Run

Nike – Find Your Run

The ask: Name and create the multi-city launch campaign for Nike’s new online running experience, focused on inviting non- and lapsed runners toContinue Reading