Category Archives: All

Dove Men+Care – The Ultimate Gameday Changetable

Dove Men+Care – The Ultimate Gameday Changetable

Modern dads do more than they ever have. Problem is, the world hasn’t always kept up. Case in point: Baby changetables are nowhere to be foundContinue Reading

Five Alive – Super Crazy Alive

Five Alive – Super Crazy Alive

Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it.Continue Reading

LeoBurnett.com

LeoBurnett.com

Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioningContinue Reading

Klondike – Scorytime

Klondike – Scorytime

To promote the launch of Klondike’s new ice cream puck to hockey-loving Canadian dads, we came up with “Scorytime” – anContinue Reading

Dove Men+Care – ‘Man Maintenance’

Dove Men+Care – ‘Man Maintenance’

Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based uponContinue Reading

Cogeco Everyday Heroes

Cogeco Everyday Heroes

Facebook application that allows people to nominate friends, family and folks in the community who help others, tag their location using the GoogleContinue Reading

International Olympic Committee

International Olympic Committee

This was a pitch for the IOC while at Leo Burnett. The goal: Spark young people’s interest in the Olympics in time for the 2008 games inContinue Reading