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Five Alive – Super Crazy Alive

Five Alive – Super Crazy Alive

Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it.Continue Reading

LeoBurnett.com

LeoBurnett.com

Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioningContinue Reading

Klondike – Scorytime

Klondike – Scorytime

To promote the launch of Klondike’s new ice cream puck to hockey-loving Canadian dads, we came up with “Scorytime” – anContinue Reading

Dove Men+Care – ‘Man Maintenance’

Dove Men+Care – ‘Man Maintenance’

Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based uponContinue Reading

Wind Mobile Pitch

Wind Mobile Pitch

Inventing a new mobile company brand from the ground up for a new business pitch. Our idea: “Yep” – a refreshingly friendly andContinue Reading