Surviving Canada’s great outdoors in winter requires the right tools and know-how. For those who hibernate inside during those long winter… Continue Reading
Category Archives: Integrated Campaign
The Cheerios Effect
Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they… Continue Reading
Rashers – Run the Pig
‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,… Continue Reading
Multi-Grain Cheerios: Dietainment
Lose weight fast. Celebrity hot body secrets. Are you ready for bikini season? Young girls are being exposed to unhealthy diet messages disguised as… Continue Reading
Scotiabank – Let the Saving Begin
In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people how… Continue Reading
YOP Fuels ______
Though most people don’t yet realize it, Gen Z might be the most capable generation yet. They truly believe they can make a difference in this… Continue Reading
Five Alive – Super Crazy Alive
Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it.… Continue Reading
Dove Men+Care – ‘Man Maintenance’
Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based upon… Continue Reading
International Olympic Committee
This was a pitch for the IOC while at Leo Burnett. The goal: Spark young people’s interest in the Olympics in time for the 2008 games in… Continue Reading