Category Archives: Invention

The Cheerios Effect

The Cheerios Effect

Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way theyContinue Reading

O app

O app

“O” is your connection to what’s near you, right now. This simple iOS app was concevied, developed and launched by my partner and IContinue Reading

Dove Men+Care – The Ultimate Gameday Changetable

Dove Men+Care – The Ultimate Gameday Changetable

Modern dads do more than they ever have. Problem is, the world hasn’t always kept up. Case in point: Baby changetables are nowhere to be foundContinue Reading

Five Alive – Super Crazy Alive

Five Alive – Super Crazy Alive

Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it.Continue Reading

Klondike – Scorytime

Klondike – Scorytime

To promote the launch of Klondike’s new ice cream puck to hockey-loving Canadian dads, we came up with “Scorytime” – anContinue Reading

James Ready Beer

James Ready Beer

A site made for $5,000 in my old partner’s kitchen over a weekend armed only with an idea, a camera, a beer case – and quite a few beers.Continue Reading

Make Me Mighty

Make Me Mighty

Online promo piece for my former agency Mighty Digital. Transform your mundane human name into something decidely more Mighty. Enter your pitifulContinue Reading