Category Archives: Social Media

Rashers – Run the Pig

Rashers – Run the Pig

‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,Continue Reading

The Cheerios Effect

The Cheerios Effect

Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way theyContinue Reading

Dove Men+Care – ‘Man Maintenance’

Dove Men+Care – ‘Man Maintenance’

Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based uponContinue Reading

Dove Men+Care – ‘Made for Men’

Dove Men+Care – ‘Made for Men’

This was a major integrated campaign that included TV, out-of-home, digital, social, PR and live activations tied together and driving to content viaContinue Reading

Cogeco Everyday Heroes

Cogeco Everyday Heroes

Facebook application that allows people to nominate friends, family and folks in the community who help others, tag their location using the GoogleContinue Reading

International Olympic Committee

International Olympic Committee

This was a pitch for the IOC while at Leo Burnett. The goal: Spark young people’s interest in the Olympics in time for the 2008 games inContinue Reading

Make Me Mighty

Make Me Mighty

Online promo piece for my former agency Mighty Digital. Transform your mundane human name into something decidely more Mighty. Enter your pitifulContinue Reading