The Cheerios Effect

Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they naturally come together and attract one another.

Kind of like how people are in life.

Selected by Slate as one of the best campaigns of the year, it garnered over 3M video views and coverage from all around the world.

Our case study video:

TV spots drove people to watch the long-format stories online.

 

On our website people were invited to create and share their own unique story of connection. We built an interactive tool that transformed people’s stories in custom video animations based upon the words they used.

cheerios site 1

100s of animations were created for thousands of keywords, allowing people to play and experiment while expressing themselves to the people they love, with Cheerios at the center of the storytelling.

cheerios site 2

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