Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads.
Based upon the global “Man Maintenance” campaign – concept billboards demonstrate live how-tos, showing guys how to maintain the things in their lives.
Interactive transit shelter ads dispense samples.
Guys don’t want ads, they want something they can use.
Vending machines save guys the trouble of going to the store.
We place our product in hardware stores – so when guys are maintaining their homes or cars, they can pick up something to maintain themselves as well.