Modern dads do more than they ever have. Problem is, the world hasn’t always kept up. Case in point: Baby changetables are nowhere to be found in most men’s washrooms in Toronto. We wanted to remedy that while transforming the experience into something fun and reward dads in the process.
Enter the Ultimate Gameday Changetable – the world’s first interactive baby change station. Launched at a sold-out NBA game at Toronto’s Air Canada Centre, we turned a messy chore into a game itself, while insuring he didn’t miss a second of the action back on the court.