Surviving Canada’s great outdoors in winter requires the right tools and know-how. For those who hibernate inside during those long winter months, the great indoors poses its own unique set of survival challenges.
To help navigate them, we created The Indoorsmen − an integrated campaign led by online video designed to help a new generation of gamers achieve mastery over their indoor environment.
We targeted Gen Y gamers, a first for client P&G, placing their products at the center of a series of inventions and life hacks designed to help them level up their indoor game. The gaming community embraced the idea, garnering over 1M views collectively with dozens of requests to create more.
We also created images, gifs and 8-bit themed ring-tones for gamers to post and share.