International Olympic Committee

This was a pitch for the IOC while at Leo Burnett. The goal: Spark young people’s interest in the Olympics in time for the 2008 games in Beijing.

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Our idea: Live by the ideals of the Olympic Games and make a positive difference in the world around you. Be Olympic.

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Working with Samsung, we wanted to create a virtual and real-world interactive monument at the Beijing Olympics picturing the faces of visitors and people online.

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Rally around shared causes. The best ideas are made real through community support.

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Make your Olympic Pledge to do good. Get support from community members and corporate sponsors to help make it a reality.

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