This was a pitch for the IOC while at Leo Burnett. The goal: Spark young people’s interest in the Olympics in time for the 2008 games in Beijing.
Our idea: Live by the ideals of the Olympic Games and make a positive difference in the world around you. Be Olympic.
Working with Samsung, we wanted to create a virtual and real-world interactive monument at the Beijing Olympics picturing the faces of visitors and people online.
Rally around shared causes. The best ideas are made real through community support.
Make your Olympic Pledge to do good. Get support from community members and corporate sponsors to help make it a reality.