To promote the launch of Klondike’s new ice cream puck to hockey-loving Canadian dads, we came up with “Scorytime” – an interactive children’s storybook that seamlessly weaves the latest hockey scores and highlights into the story in real-time.
The plan: To launch in partnership with the Toronto Maple Leafs and promote it at the Air Canada Centre during games – outside…
… and on the jumbotron and multiple screens within the stadium.
Teaming up with broadcasters we promote it on air and through our partners’ existing social media channels driving people to download the app.
Designed for iPad, mobile and web.
The story is about a young Klondike bear who dreams about one day playing in the big leagues.
Select your team’s scores and highlights to be woven into the story…
… and give the young bear the same name as your son or daughter.
Kids can play along in mini-interactions such as shooting the puck on net.
Digital storytelling that provides real utility to parents, builds the brand and launches a new product in an innovative (and heart-warming) way.