Klondike – Scorytime

To promote the launch of Klondike’s new ice cream puck to hockey-loving Canadian dads, we came up with “Scorytime” – an interactive children’s storybook that seamlessly weaves the latest hockey scores and highlights into the story in real-time.

 

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The plan: To launch in partnership with the Toronto Maple Leafs and promote it at the Air Canada Centre during games – outside…

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… and on the jumbotron and multiple screens within the stadium.

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Teaming up with broadcasters we promote it on air and through our partners’ existing social media channels driving people to download the app.

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Designed for iPad, mobile and web.

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The story is about a young Klondike bear who dreams about one day playing in the big leagues.

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Select your team’s scores and highlights to be woven into the story…

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Kids can play along in mini-interactions such as shooting the puck on net.

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Digital storytelling that provides real utility to parents, builds the brand and launches a new product in an innovative (and heart-warming) way.

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