Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioning and the LeoBurnett.com site.
A short film introduced the agency’s new positioning called “HumanKind” which focused on putting people at the centre of brand experiences. It’s purpose: To create Acts – instead of ads – that make a positive difference in people lives.
Visitors could explore and learn about human insights from across the globe.
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