Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioning and the LeoBurnett.com site.
A short film introduced the agency’s new positioning called “HumanKind” which focused on putting people at the centre of brand experiences. It’s purpose: To create Acts – instead of ads – that make a positive difference in people lives.
Visitors could explore and learn about human insights from across the globe.
Get to know the people of Leo Burnett.
And check out case studies of the agency’s best work from around the world.
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