Multi-Grain Cheerios: Dietainment

Lose weight fast. Celebrity hot body secrets. Are you ready for bikini season?

Young girls are being exposed to unhealthy diet messages disguised as harmless entertainment. Messages that pressure healthy tween girls to diet. We decided to shine a light on this issue with the aim of realizing the newly defined purpose of Multi-Grain Cheerios: to put girls on a path to a healthier future – without unhealthy dieting.

TV spot:

On our website, people are invited to sign the petition as well as watch as mothers and daughters explore the issue more deeply and take publishers and content creators to task for the practice.

Visit website

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