The ask: Name and create the multi-city launch campaign for Nike’s new online running experience, focused on inviting non- and lapsed runners to think about running as a fun social activity rather than a difficult solitary sport. The idea: Find Your Run.
We’re born to run together.
It’s a part of who we are.
As kids, we ran until sundown.
Not for any reason, but for the pure joy of it.
But over time somehow, we lost our will to run.
Your run is still inside you – and out there.
Find Your Run by Nike is an invitation to rediscover it.
Find Your Run is about running however, wherever and with whoever you want.
With Find Your Run there’s a run for everyone. Find yours.
Run with Drake on launch day and be amongst the first to try the experience.
Find your match then find your run with this unique running shoe giveaway with a twist. Boxes will come with one shoe that fits, and one that belongs to another person, encouraging social running.
A digital billboard will sense solitary runners nearby and display runners alongside them.
Our online hub where people can see the runs that are happening, and find the ones that fits them best.