MediaSmarts – Cyberbullying

MediaSmarts – Cyberbullying

Insight: Today kids can be bullied from anywhere via their mobile devices. This was a proactive idea that we brought to MediaSmarts to help combat…

YOP Fuels ______

YOP Fuels ______

Though most people don’t yet realize it, Gen Z might be the most capable generation yet. They truly believe they can make a difference in this…

Bayer – Powered by Accuracy

Bayer – Powered by Accuracy

Whether directly or indirectly, we all know someone who’s affected by the diabetes. Despite its prevalence, diabetes is still highly misunderstood…

Dove Men+Care – The Ultimate Gameday Changetable

Dove Men+Care – The Ultimate Gameday Changetable

Modern dads do more than they ever have. Problem is, the world hasn’t always kept up. Case in point: Baby changetables are nowhere to be found…

Five Alive – Super Crazy Alive

Five Alive – Super Crazy Alive

Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it….

LeoBurnett.com

LeoBurnett.com

Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioning…

Dove Men+Care – ‘Man Maintenance’

Dove Men+Care – ‘Man Maintenance’

Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based upon…

James Ready Beer

James Ready Beer

A site made for $5,000 in my old partner’s kitchen over a weekend armed only with an idea, a camera, a beer case – and quite a few beers….