Scotiabank – Let the Saving Begin

In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people how to save for their future.

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The idea: Let’s help Canadians start saving again. Online tools were created to help Canadians set goals, take saving challenges as well as better visualize and manage their money.

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Quirky online videos in the style of ‘RSA Animate’ made learning about complicated money matters fun. A global nav was created (at right) that served to guide people through multiple digital touchpoints.

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We showed people how to put their money to work.

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Bob Ross says break your 5 year saving plan down one year at a time.

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Canadians took the saving pledge…

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… and set their saving target.

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A new position was created at the bank – Chief Saving Officer – who travelled across talking to Canadians about money matters and the challenges they face. Daily updates and videos were posted to Facebook.

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 In order to build further credibility, a blog was created that featured bank employees from different walks of life talking openly about their saving journeys.

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