World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognize…
The Cheerios Effect
Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they…
Rashers – Run the Pig
‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,…
Dove Men+Care – ‘Man Maintenance’
Our objective was to drive sales and sampling among everyday Canadian dads, a group who typically don’t have a lot of time for ads. Based upon…
Cogeco Everyday Heroes
Facebook application that allows people to nominate friends, family and folks in the community who help others, tag their location using the Google…
International Olympic Committee
This was a pitch for the IOC while at Leo Burnett. The goal: Spark young people’s interest in the Olympics in time for the 2008 games in…