World Vision – Tags with Impact

World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognize their Instagram followers for their support, by showing the tangible impact they’re making.

 

Tags with Impact is the first campaign to leverage functionality native to Instagram and use tagging in a new, artistic way. We created an opportunity to directly engage with a number of World Vision followers in each of our posts by tagging them, and simultaneously showed them as part of the impact that their support helps make.

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