The Cheerios Effect

The Cheerios Effect

Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they…

Bayer – This is Diabetes

Bayer – This is Diabetes

We all know someone who’s affected by diabetes. Yet despite its prevalence, the misunderstanding and stigma remains that people develop diabetes due…

Scotiabank – Let the Saving Begin

Scotiabank – Let the Saving Begin

In the midst of a recession and with household debt at an all-time high, we created an integrated campaign designed to inspire and inform people how…

YOP Fuels ______

YOP Fuels ______

Though most people don’t yet realize it, Gen Z might be the most capable generation yet. They truly believe they can make a difference in this…

Five Alive – Super Crazy Alive

Five Alive – Super Crazy Alive

Rarely are you allowed to just go absolutely nuts with something. We did. And we were fortunate enough to be shortlisted for Cyber at Cannes for it….

LeoBurnett.com

LeoBurnett.com

Working with Leo Burnett’s global CCO Mark Tutssel and other senior stakeholders, I was lead writer on the agency’s brand re-positioning…

Dove Men+Care – ‘Made for Men’

Dove Men+Care – ‘Made for Men’

This was a major integrated campaign that included TV, out-of-home, digital, social, PR and live activations tied together and driving to content via…

James Ready Beer

James Ready Beer

A site made for $5,000 in my old partner’s kitchen over a weekend armed only with an idea, a camera, a beer case – and quite a few beers….

International Olympic Committee

International Olympic Committee

This was a pitch for the IOC while at Leo Burnett. The goal: Spark young people’s interest in the Olympics in time for the 2008 games in…

Wind Mobile – Best Conversation Ever

Wind Mobile – Best Conversation Ever

If you could talk to anyone in the world, who would it be? That’s the question we asked in our online contest for mobile phone client Wind…