Casper was founded on a daring proposition: buy a bed without ever having touched it. However the company with aspirations of becoming ‘the Nike of Sleep’ quickly became a true disruptor, reinventing the entire mattress category. How? In a word: trust.
Through podcasts, blog posts, and unboxings, Casper set out to establish itself as the sleep expert online. So when the U.S. retailer was expanding into Canada with physical stores, we sought to build trust and credibility with new audiences in traditional channels.
Featuring homegrown hockey star John Tavares, our light-hearted Sleep Better Hockey Harder campaign explores what happens when you give an elite athlete the best possible rest (hint: not everyone is thrilled about it!)
In addition to widespread attention, our spots were renewed for three years and showed no sign of burnout, the videos were also major hit on Youtube, racking up over 3 million organic views and tons of glowing comments!