A glimpse of my work over the past five years as ECD providing the overall vision, creative oversight and in many cases as lead copywriter on projects… Continue Reading
Category Archives: All
Casper – Sleep Better Hockey Harder
Casper was founded on a daring proposition: buy a bed without ever having touched it. However the company with aspirations of becoming ‘the Nike of… Continue Reading
Toronto Film School – Create Your Own Story
It’s an exciting time to be creative in Toronto. Along with big budget movie makers, Netflix, Apple, Disney and HBO have all recently flocked here,… Continue Reading
Deeptruth
When Stalin orchestrated the Holodomor genocide in Ukraine by taking all food from the country leaving millions to starve, he used media manipulation… Continue Reading
Boston Pizza – #BPMassageBib
Eastern Conference Finals Game 4. Raptors are down, the entire nation is on the edge of its seat. It was then that team ambassador and rap superstar… Continue Reading
Bayer – Powered by Accuracy
We all know someone who’s affected by diabetes. Yet despite its prevalence, the stigma remains that people develop diabetes due to an unhealthy… Continue Reading
World Vision – Tags with Impact
World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognize… Continue Reading
The Cheerios Effect
Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they… Continue Reading
Rashers – Run the Pig
‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,… Continue Reading
Nike – Find Your Run
The ask: Name and create the multi-city launch campaign for Nike’s new online running experience, focused on inviting non- and lapsed runners to… Continue Reading