Insight: Today kids can be bullied from anywhere via their mobile devices. This was a proactive idea that we brought to MediaSmarts to help combat cyberbullying in schools. Proud to have been invited to join the MediaSmarts Marketing & Communications Committee as a result.
A glimpse of my work over the past five years as ECD providing the overall vision, creative oversight and in many cases as lead copywriter on projects…
Casper was founded on a daring proposition: buy a bed without ever having touched it. However the company with aspirations of becoming ‘the Nike of…
It’s an exciting time to be creative in Toronto. Along with big budget movie makers, Netflix, Apple, Disney and HBO have all recently flocked here,…
When Stalin orchestrated the Holodomor genocide in Ukraine by taking all food from the country leaving millions to starve, he used media manipulation…
Eastern Conference Finals Game 4. Raptors are down, the entire nation is on the edge of its seat. It was then that team ambassador and rap superstar…
We all know someone who’s affected by diabetes. Yet despite its prevalence, the stigma remains that people develop diabetes due to an unhealthy…
World Vision believes the awareness that comes from digital engagement can be the first step to solving actual problems. Our idea was to recognize…
Take two Os, drop them in a bowl of milk and they come together. It’s called the Cheerios Effect – it’s a real thing – the way they…
‘Rashers’ is North America’s first bacon-only sandwich shop. You can get anything you want at Rashers, as long as it’s bacon,…
The ask: Name and create the multi-city launch campaign for Nike’s new online running experience, focused on inviting non- and lapsed runners to…
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