Though most people don’t yet realize it, Gen Z might be the most capable generation yet. They truly believe they can make a difference in this world, and they want to see change happen.
The old YOP branding however positioned teens and kids as lazy, which wasn’t resonating with this ambitious and hopeful young generation.
So we partnered with TedxYouth and WeDay to celebrate and fuel some of the brightest young minds in Canada today and show the world what Gen Z is truly capable of.
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